The UK’s leading dropshipping service TheSelect.co.uk has been operating on the UK’s e-commerce market for over 6 years with more than 9000 customers to date. Their business is built around online trade and operated through a website. One of their unique selling points is offering their different groups of customers a free e-commerce web site setup when purchasing an account.

The company needed an effective solution for creating online promotions and increasing their conversion rates, but at the same time they were already struggling to keep up with the work load. Zed Zed was brought on board to resolve this contradiction.

Websites setup, management of customer enquiries and product shipping and handling was taking most of the time of their employees, leaving no time to developing new sales channels and focusing on expanding their business operations. Zed Zed undertook a full audit of their business and daily operations and suggested a number of changes and software solutions implementations that would make a tremendous difference to their business. The strategy consisted of 2 parts, focusing on business automation at the first step to optimize company’s performance putting them back on top of their game, and later providing them with unique tools for effective online promotions management, helping them increase customer conversion rates.

High business performance was achieved by:

1. Business processes optimization and automation, including implementation of automatic scripts for stock and orders management, customer accounts set up and shipping costs calculation

2. Development and implementation of a new customer website set up systems, which allows to deliver a customized web store 3 times faster compared to the legacy system

3. Implementation of stock and order synchronization system, allowing The Select to instantly receive and process orders from all their hundreds of customer websites

The Select wanted some specific selling pages for their online packages which helped to increase conversion. The pages Zed Zed designed were entirely focused on creating the idea environment for the customer to either purchase or inquire.

Interested in increasing conversion?         

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Solution Key Features:

 - Manual work associated with customer web stores set up was automated
 - 400 new customers since business has been optimized
 - No additional staff required to manage increased customer load
 - Double increase in online sales
 - 200% increase in conversion rates from PPC campaign